5 Ways to Encourage Legacy Building

5 Ways to Encourage Legacy Building

Let’s face it, all leaders, including church leaders, have to think about finances and managing the budget. While corporate leaders may be concerned about boosting sales, clergy leaders need to maintain financial stability to support their missions effectively, while fulfilling their calling. That takes more than simply budgeting; it takes long-term investment.

You know that the church has been in decline for decades. And most recently, the pandemic and resulting economic downturn taught us how crucial having a financial cushion can be. For a church, that cushion can mean the difference between adequately caring for your congregation and community, and closing your doors.

Now, there’s a place for short-term fixes. A house fire leaves a family in your community homeless. Your church’s food pantry has empty shelves. And that leaky roof needs to be patched before the next storm. These are all immediate needs.

But true church leadership involves building a legacy to ensure a growing, visionary congregation for years to come. That’s where long-term investment comes in.

“But it’s hard to get my people to even fill the offering plate on Sundays!  I’m still seeing nickels and dimes.”

“This isn’t a wealthy community – they need their paychecks to feed their families.  How can I talk to them about the importance of building a financial legacy?”

“Our area has already been hard-hit by climate change. We’re suffering.”

There are valid reasons, as we all know, that people don’t (or can’t) give. As a church leader, caring for our congregations and communities must come before encouraging a long-term financial commitment to the church. If it doesn’t, we’re not fulfilling our calling and we’ll lose the people we’re meant to serve.

But it’s imperative that, as the church leader, you address the issue of finances. Even as immediate needs are being met. It’s crucial for your church to survive and thrive long-term.

 

5 Ways to Encourage Legacy Building

1) Biblical Principles  Start by grounding the discussion in biblical principles that emphasize stewardship, planning for the future, and being responsible with resources. Highlight passages such as Proverbs 21:20 (“The wise store up choice food and olive oil, but fools gulp theirs down.”) or Luke 14:28-30 and the parable of building a tower, to illustrate the importance of foresight and planning.

2) Education and Awareness  Offer educational opportunities within the church community to help congregants understand the basics of financial literacy and investing. This can include workshops, seminars, or guest speakers who can provide helpful information and guidance on long-term financial planning. Once your congregants understand the importance of long-term planning of their personal finances, it’ll be easier for them to understand why this is also important for the church. And why budgeting for the church not only will help build the legacy, but further their own faith journey.

3) Emphasize the Greater Mission  Highlight how long-term financial stability and growth can directly impact the church’s ability to fulfill its mission and ministry. Explain to congregants that their contributions and investments can have a lasting impact on the community and future generations, including their own children and grandchildren.

4) Make your Stewardship Messages Positive  Focus on the blessings that come from giving and the impact that their giving, especially long-term investing, can have on the lives of others. Remind them that giving back is a sign of gratitude to God for all She’s given them.

5) Be Transparent Be transparent about your own personal financial investments and planning, and why you budget for the church. Talk about your own values, and your mission and long-term vision for your church and community.

By approaching the topic of long-term financial investment with a balance of practical advice and spiritual guidance, you, as a church leader, can help your congregation understand the importance of planning for the future and stewarding resources wisely. Ultimately, the goal is to empower congregants to make informed and responsible financial decisions that align with their faith and support the greater mission of the church.

Broaching financial topics is just another way that being a church leader isn’t always easy. Leadership can be a real struggle.

But it CAN be immensely rewarding, re-energizing, and empowering! Join me on one of my free seminars, “How Christian Ministries are Achieving Success” to find out how to not only build your church’s legacy, but bring lasting, visionary renewal to your congregation and community.

 

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Why Churches are Poor

At a recent clergy retreat I attended, we prayed a prayer that went something like this:  “O Lord, keep us far from the riches of the world.”  Each of us was sincere in our prayers.
Later it occurred to me that God is indeed answering that prayer!  Many churches find that money is their limiting factor. I’m going out on a limb here.  But I don’t think it’s because these churches are full of poor people.  It’s because they act poor.
I don’t believe this is a theologically necessary state of affairs.
Jesus had a trade.  So did his disciples.  His later apostles did as well.   When Jesus and his disciples were traveling, they were richly supported by a network of women who financed their material needs.
While the author of 1 Timothy 6:10 writes, “For the love of money is a root of all kinds of evil,” we sometimes act as though money itself is the root of evil.  The truth is money is simply a tool through which we express our values.
What if we were to pray that God direct the riches of the world to us and through us to bring about healing, reconciliation, justice and wholeness in our communities and world?  I wonder what might happen then?!
We need a new consciousness around money—one that allows us to be honest about our needs and the unlimited God we serve.   Money is not in short supply.  But if we believe it is, we will act, and ask, accordingly.
The most awkward moment in many church services comes when the offering plates are passed.  Rarely is an inspirational invitation to give offered. Instead, code language, which only church insiders understand, may be used.  Ushers themselves are often under-trained in actually passing plates to the people.  Many a time I’ve wanted to put something in an offering plate but it never made it to me.  It’s almost as if the ushers are apologetic about bringing the plate around.  Music may play during the offering.  But this offertory music is not connected with the offering of our financial gifts or our lives.  Sometimes I wonder if it’s real function is to distract from the the embarrassing matter of collecting money. Finally, people stand while the doxology is sung.
Money makes the world go ’round.  And churches need it as much if not more than other organizations.  We have holy business to attend to:  acts of justice, works of mercy, support of denominational initiatives, paying the salary and benefits of leaders, mortgages, heat, light, etc.
So why these mixed messages about money?  Why awkward silences and the lack of clear direction or invitation?  The truth is, many people want to express their gratitude to God, yet they don’t participate in the offering.
Here are 5 reasons why:
1.  We don’t ask them to give.  Yes, this may allow us to avoid awkward moments that make it seem like the church is “all about money.”  But we also sidestep teaching moments, miss the opportunity for spiritual formation of life-long givers and don’t give people a way to express their gratitude.  Worse, we hinder spiritual growth.
2.  We ask them to give to the budget, but not to mission or ministry.  Thus they don’t connect their giving with transformational activity.  Don’t highlight the building or leadership salaries.  Instead, highlight what buildings and salaries make possible!
3.  We don’t ask for enough.  Have you ever noticed that some people are only deeply motivated to give when challenged?  If the “ask” isn’t big enough, they won’t bother giving.  Are you asking for enough to get the attention of these givers?  If not, you are blocking their spiritual growth, and the church’s ministry.
4.  We have lost our vision for ministry and our passion for mission.  They can tell the church is in maintenance-mode or a downward spiral.  In one church I served, we redirected “the Pennies from Heaven” offering from paying off the mortgage to specific missional opportunities.  Giving increased dramatically.  Same people.  Bigger offerings.  They were jazzed by the vision and passion.
5.  We don’t ask God to fully, richly, lavishly fund our ministries.  Again, it’s that awkward relationship with money.   And with vision.
We have not because we ask not.  It’s time to start asking:  inspirationally, invitationally, intentionally.  Stop making excuses for why  our churches are poor.  Instead, it’s time to open ourselves to all the gifts God wants to bless us with.  Acting poor won’t get it done.

Mixed Messages about Money

A friend related the following story to me.

“Before I left for church on Sunday, I realized it was the week to make a contribution coinsto the church.  I hadn’t been there all month and it was time to pay my tithe. I wrote the check out ahead of time, showed up in church, and was ready to give my offering.

“When it was time for the offering, the lay person up front read a beautiful prayer about giving of our time and talent as a response to God’s graciousness.

“The ushers then dispersed to collect the offering. Somehow, they never made it over to me.  I was seated in a side aisle.  The usher, who had earlier greeted me, now walked right past me.

“While I sat waiting for her to realize her oversight–which didn’t happen–I had plenty of time to think about the mixed messages that were being given in the service that Sunday.

MIXED MESSAGE #1

“As I sat there, I realized was there was never a clear ask.  A beautiful prayer, yes.  But no actual invitation to give.  Mixed message #1.

MIXED MESSAGE #2

“Secondly, the offering plate never came by.  Even if I wanted to give, I couldn’t.  Never mind about online giving options.  That wasn’t a possibility either.  So, I settled in for the duration.

MIXED MESSAGE #3

“While I was waiting for the offering to conclude, I got to study the PowerPoint slide that was being used to communicate the giving message. It was a handsome slide with an eye catching photo and a large, well-lettered caption. But what a mixed message it contained!

“The graphic was a close-up side view of coins. The caption said “Give freely of your time, talents and treasure!”

Let me interrupt my friend’s story for a minute here.  Anyone who knows the biblical story might guess that those coins represent the widow’s mite.  Yes, she gave two coins…but it was all she had!  Literally.  They would also know that time, talent and treasure is code language for tithing: give 10% off the top back to God.

Insiders know this.  But what about those who don’t know these stories or allusions?

They would pay more attention to the picture.  Because even in this age of a slow growing economy, a picture is still worth a thousand words.  I this picture was saying, “Look, no matter what we say, all we really want is your loose change. Forget about sacrificial giving, bills or checks.  Just give us what’s jingling in your pocket.”

MIXED MESSAGE #4

I’ve visited my friend’s church.  I know that it’s a large church, but also that it’s been operating in the red for months.  Even though they support creative ministries that reach out to people on the margins, the leadership has now begun to ask people to give in order to fund the budget. They’re now printing the monthly shortfalls in the bulletin each week.  That’s a sure sign that the vision of the church is no longer front and center.  If it is, the people in the pews don’t know it.  That too is a problem.

Could this church be strapped because of mixed messages?

MIXED MESSAGE #5

Let’s get back to my friend’s story.  A graphic arts editor, she noticed what many other probably hadn’t:  another mixed message coded into the slide of the coins.  “Lightly embossed over the photograph was the letter c set inside a circle. This universal copyright symbol is a sign that the photo was protected by copyright.  That means it must be paid for in order to be properly used.”

So, here we have a pilfered photo of coins set against the message to give generously. A mixed message about money rife with irony!

One must ask, how come the church sees itself as so poor, or so outside of the rules, that it can justify stealing someone else’s work?

Perhaps you think I am being unduly hard on this poor church.  Maybe.  But if insiders pick up on this, what other mixed messages might guests and visitors be picking up on?

My friend ends this story with a sad admission:  “I was so frustrated by this whole fiasco–especially being ignored when it came to the offering–that I stuck my check back in my purse.  It’s sitting on my counter top right now. I’m going to bring it back to church with me next week.  But if they don’t bring the offering plate by me, I may not give it!”

My friend’s frustration is understandable.  As is the frustration of churches who are operating in the red.  But let’s think about this some more.

STRAIGHT MESSAGING 

Let’s say people give according to the message they receive:  coins. If everyone is giving at the level asked, this congregation could have a misguided sense of what it takes to survive or be generous.  When the call goes out to give more, the regular givers may feel flummoxed.  “We’re already giving!  We need to get some more people in here to help carry this church.”

But why would new people want to attend or support a church that is not self-supporting through its own contributions?  Or has lost its sense of vision?   People know when they are being used.

If  mixed messages are being given about money, where else are these kinds of messages popping up in the life of the church?

I should tell you, this is a true story.  It really happened.  In fact, it not only occurred in my friend’s church, it happens every Sunday in thousands of churches across America.

What might a straight message about money look and sound like?

How about this?  Instead of the call to give coming through a prayer…which can be a form of triangulated or manipulative conversation…someone quite familiar with the vision of the church stands up front and announces the vision.  He or she shares in an inspiring way how it is being lived out, and the difference it is making.  He or she then invites people to give to support this vision.  Ushers, before they disperse, scan the congregation to see where folks are sitting, and go to the people.  A slide or slides celebrating the people and places being positively impacted by the vision is shown. Meanwhile, music that ties in to the vision is played or sung.  People are then thanked for supporting the vision.  Then the money is dedicated to God. Visitors and guests are told what is expected of them during the offering.  If there is a shortfall, the vision and how the budget supports it, is lifted up in the bulletin.  The sermon, too, mentions how the people are living out God’s vision in the world.  And how the ministries of the church do as well.

I think we have not because we give not.  And we give not quite possibly because:

    1. The offering plate passes us by.
    2. We get mixed messages about what we are being asked to give.
    3. We don’t give or get straight talk about the spiritual importance of giving.
    4. We are are not lifting up a vision that inspires people to give generously.

There is plenty of money in the world.  And there are plenty of people who want to be generous with it.

We need to be bold, inspiring, and straight with people about money.  Jesus was.  Mixed messages about money produce mixed results.

If this something you struggle with, it’s time to get over the frustration!  My workshop Mixed Messages about Money helps church leaders just like you:

  • Identify the hidden barriers to asking for and receiving larger offerings.
  • Prevent unintentional communications which can sabotage giving
  • Develop newfound confidence to talk about stewardship in a way that engages, not alienates, listeners
  • Improved ability to tap into congregational generosity that ups giving
  • Discover increased ease in talking about, asking for, and receiving money